London olympic games commercial full#
London olympic games commercial tv#

London olympic games commercial full#

The full programme was archery, Para athletics, boccia, cycling, equestrian, football 5-a-side, football 7-a-side,В goalball, judo, Para powerlifting, rowing, sailing, shooting Para sport, Para swimming, table tennis, sitting volleyball, wheelchair basketball, wheelchair fencing, wheelchair rugby and wheelchair tennis. в’ёGetty Images London 2012's rowing competition was staged at Eton Dorney The Games featured 20 sports, most of which took place in London with the exception of sailing at Weymouth and Portland, rowing at Eton Dorney and road cycling which was staged at Brands Hatch. In December 2018, figures from the Office of National Statistics revealed that there were nearly one million more persons with disabilities now in employment in Great Britain compared to 2013, the year after the Games. Today the Games continue to have an impact. the Paralympic Games is about ability, not disability вЂ“ and are about what people can do, not what they canвЂ™t do.eight out of ten (81%) British adults thought the Paralympics had a positive impact on the way people with an impairment are viewed by the public.65% agree the Paralympics delivered a breakthrough in the way people with an impairment are viewed in the country вЂ“ up from a 40% expectation in June 2010.1 in 3 UK adults changed their attitude towards people with an impairment.In his Closing Ceremony speech, Lord Coe, the President of the London 2012 Organising Committee, said British people would never think of disability the same way again. Prior to Coldplay, Rihanna and Jay-Z closing the Games in spectacular fashion, Para athletes broke a staggering 251 world and 314 Paralympic records.

London olympic games commercial tv#

TV pictures were beamed to over 100 countries, reaching a cumulative audience of 3.8 billion people. More broadcasters than ever before covered the Games. Fifteen NPCs competed for the first-time ensuring record participation in the Games. They competed in 503 medal events across 20 sports in packed venues after a record 2.7 million tickets were sold.

The Games attracted a record-breaking 4,237В Para athletes (2,736В men and 1,501В women) from 164 countries. British broadcaster Channel 4 led the way with its multi-award winning Superhumans TV commercial, and their breathtakingly innovative Games coverage was watched by two thirds of the UK population. Para athletes were promoted on the strength of their amazing abilities, as opposed to their perceived disabilities.Д®very worldwide Olympic partner signed up as a Paralympic sponsor, and many Paralympians starred in TV and billboard campaigns. Click here and change your settings to allowДЇor the first time, the Games were positioned by the Organising Committee, media, broadcasters and commercial partners as a high performance sporting event.